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Developed and Awarded by Singapore Institute of Management, Singapore

The digital revolution has led to a massive shift towards new media marketing, communications and analytics in both SMEs and multinational organisations. Digital platforms, online marketing and their accompanying jobs such as content strategist and digital analyst is one megatrend across the globe.

Structure

• Lecturers are both academic and industry-based professionals with work experience and knowledge in their domain.
• Average teacher-student ratio is 1:50.
  View a list of lecturers’ teaching modules (PDF 97 KB)
• The course is 100% face-to-face lecture-based learning.
• Coursework includes attendance at lectures, e-learning, discussions of case studies and interactive presentations, tests and completion of group and individually written assignments.

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Assessment & Attendance

• Continuous assessment throughout the one-year programme, e.g., individual assignment, group project, case study, quiz/class test, presentations, and class participation.
• In addition to continuous assessments, students are required to take an end of module test or an exam for all modules.
• To attain a pass for each module, students must achieve overall minimum GPA of 1.0 (grade D).
• This is an intensive part-time programme. All students are encouraged to attain a minimum attendance rate of 75%.

Requirements to Graduate

Students who pass all modules will be issued a transcript and awarded with a Graduate Diploma from ½¿É«µ¼º½ upon graduation.

Modules

12-month part-time programme (3 semesters) of 6 modules:

• Business Analytics Concepts, Principles and Applications
• Customer Relationship Management
• Data Mining for Managers
• Digital Marketing
• New Media Communications and Management;
• Social Media Marketing

View module descriptions (PDF 200 KB)

Accepted Entry Qualifications

The following qualifications are accepted:

• A degree from a recognised university; or
• Candidates (30 years old and above) who are Diploma holders or hold equivalent qualifications with a minimum of 8 years of working experience.

English Language Requirements

Applicants whose academic qualifications are not attained in the English medium are required to demonstrate proficiency in English in one of the following minimum test scores:

• Paper-based TOEFL 570
• Internet-based TOEFL 88
• IELTS 6.0

Note: TOEFL or IELTS test scores must be less than 2 years at point of enrolment.

Programme Fees 

All fees inclusive of prevailing GST. The course fee does not include textbooks.

•    Total: S$6,091.20
•    Per module: S$1015.20

Fees will be subject to revised GST of 8% effective on 1 Jan 2023 and 9% on 1 Jan 2024. Refer to GST Notes under Fees Tab for more information.
 

GST Notes

• Fees published are inclusive of current GST of 8%. The parts of fees not invoiced, not paid and where services are not rendered in year 2023 are subject to the new GST rates effective on 1 Jan 2024. Refer to IRAS website  for more details.
• For invoice generated in 2023 for services to be rendered in 2024, if payment is collected by 2023, 8% GST will apply.
• For invoice generated in 2023, if the payment is received in 2024 and service is rendered in 2024, 9% GST will apply. Credit note against original invoice and a new invoice bearing 9% GST will be issued.
• For invoice generated in 2023 and service is rendered in 2023, if payment is collected in 2024 (i.e. late payment), 8% still applies.

Mandatory One-time Fees 

All fees inclusive of prevailing GST.