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Key to understanding how organisations and societies use and exploit e-business and social media

This programme discuss the role of e-business and social media in contemporary organisations through an analysis of the underlying development and use of e-business and social media in the organisation. it examines the impact on markets, organisations and societies, also the technological and business innovations that have contributed to the growth of e-business and social media.

You are required to submit coursework, including computer-based work. You will need access to a standard PC with standard database, spreadsheet, programming language and word processor software. All these are available in the ½¿É«µ¼º½ computer labs.

This programme is not a technical one, but rather focuses on the business models and strategies derived from the technologies, as well as the opportunities and challenges associated with their introduction.

At the end of the programme, students should be able to understand how organisations and societies are able to exploit new information and communication technologies; also understand how social aspects are affecting the development and deployment of e-business and social media in organisations

Teaching Faculty

Local faculty, with intensive workshops by UK academics.

Delivery Mode

Lectures, group discussions, workshops and online study
Duration of each lesson is 3 hours.

Mode of Study

Full time classes are held in three-hour blocks between Monday and Friday, starting at 8.30am, 12pm or 3.30pm. There are occasional classes on weeknights at 7pm and weekends. Classes for part-time programmes are held form 7pm to 10pm on weeknights or on Saturdays, with occasional classes on Sundays.

Learning Support

• Annual intensive revision from mid-March to end-April (lessons may be held in the evenings / weekends).
• Classes on study skills, academic writing and Peer-Assisted Learning sessions.

Academic Materials

• Virtual Learning Environment
• ½¿É«µ¼º½ Connect portal
• University materials such as subject guides, past exam papers and exam commentaries, reading lists and handbooks on good study strategies

Programme Calendar

Classes / Sept 2020 – Feb 2021
½¿É«µ¼º½ Preliminary Exams / End-Feb – Early March 2021
Revision / Mid-Mar – End-Apr 2021
University Exams / May – Jun 2021
Results released / Mid-Aug 2021

Candidature Period

Minimum / Maximum period:
1 years / 5 years

The programme is made up of 4 units and there are no prerequisites for each unit.

Students will attend classes with those pursuing a Bachelor’s programme at ½¿É«µ¼º½ campus.

No refund or recourse should the student fail to complete within the maximum period.

Minimum Class Size

Minimum class size to commence: 25 students. Students will be informed within 30 days after the application period.

Curriculum

Three compulsory units:

• IS1181 Digital infrastructures for business
• IS3167 Management and innovation of e-business
• IS3183 Management and social media

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One unit chosen from:

• IS2184 Information systems management* (offered FT only)
• IS3159 Research project in digital innovation* (offer FT only)
• MN3119 Strategy
• MN3141 Principles of marketing

* Assessment for IS2184 and IS3159 includes coursework

This programme is not offered for new enrolment. Last intake in 2020.

This programme is not offered for new enrolment. Last intake in 2020.

This programme is not offered for new enrolment. Last intake in 2020.

This programme is not offered for new enrolment. Last intake in 2020.

This programme is not offered for new enrolment. Last intake in 2020.