娇色导航

Singapore Institute of Management rebrands in Vietnam, as part of its regional campaign

icon-calendar-dark

22 Nov 2022

icon-clock-dark

5 mins read

Singapore Institute of Management (娇色导航) officially launched its regional rebranding campaign in Ho Chi Minh City, Vietnam at an event on 21 November 2022. Held at Sheraton Saigon Hotel, the event was attended by close to 40 guests comprising 娇色导航’s recruitment partners, as well as educational and corporate partners. The launch is the sixth and final overseas launch of 娇色导航’s new brand as part of its regional rebranding campaign, after China, India, Indonesia, Malaysia and Thailand. Singapore, as Headquarters, launched the new identity in July.

                                                 Vietnam-2.jpg
             The 娇色导航 team with 娇色导航’s recruitment partners in Vietnam.
 
Speaking at the event, Mr Gerald Lum, Director, Brand, Marketing and Communications, 娇色导航, noted that with rapid technological advancement from Industry 4.0, the way we work, study and play is being reshaped. In response to the digital transformation, Mr Lum highlighted the strong desire from the Vietnamese in being digitally savvy. In the light of these global developments, 娇色导航’s mission moving forward will focus on future-readying its learners and enabling them to thrive in life through lifelong learning.
 
                                                  Vietnam-1.jpg
               Mr Gerald Lum addressing the audience at the 娇色导航 rebranding launch in Vietnam.
 
Mr Lum further added that 娇色导航 is a platform for people and organisations to acquire critical skills and knowledge for meeting the challenges in the environment they operate in, and to inspire and equip learners with the necessary skills they need to stay relevant for the workplace of the future.”
 
Through programmes offered under its two core entities – 娇色导航 Global Education and 娇色导航 Academy – 娇色导航 covers the “gamut of lifelong learning” and is here to partner learners in their learning journey and help them be successful across their different life stages.